New Market Study, "Wipes in Romania", Has Been Published
Wipes are fairly expensive, so demand for them is more volatile during a period of economic downturn. In 2012 this meant consumption fell by 2% in volume terms, a slightly milder decline than in the previous year. The overall drop in the sales volume of wipes is attributable to the diving sales volume of home care wipes and floor cleaning systems, as they are perceived as substitutable and rather luxury products.
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