Men's Grooming in Belgium - New Study Released
Men's grooming products ended another disappointing year in 2012, despite numerous events and launches during the second half of the review period. This category enjoyed the product crossover or entrance of a number of major brands. 2010 saw a relaunch for Procter & Gamble's Gillette in deodorants and the brand's entrance in men's skin care, along with the launch of Dove Men + Care. 2011-2012 meanwhile saw Unilever introduce its Axe umbrella brand into men's hair care. However, 2012 was...
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