New Market Study Published: Beer in Hungary
After a difficult period for the beer industry in Hungary caused by the negative effects of the economic crisis on consumer purchasing power, the decline in beer consumption started to turn around in 2011 and in 2012, beer sales continued to grow in both value and volume terms. Volume sales surpassed 700 million litres, but this is still a long way from the volume sales of five years ago. Due to stable demand by beer consumers further recovery is expected.
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