New Market Study Published: Sportswear in the Netherlands
In an otherwise bleak atmosphere surrounding apparel in the Netherlands, sportswear performed well. The category is embracing innovations taking place in this area and has continued to grow up to 2012. Science now offers increasingly better methods to achieve more sophisticated clothing with heat and humidity control. The latest innovations are those of high-tech materials (membranes and hydrophilic/hydrophobic materials), but also sensors are increasingly being used. adidas, for instance,...
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