Underwear, Nightwear and Swimwear in Turkey - New Market Report
Since the end of the recession, underwear, nightwear and swimwear in Turkey recorded a slow volume growth of around 1%, although value growth was higher due to increasing unit prices caused by shifting consumer preferences towards branded products. Since 2007, the category has recorded increasingly higher value growth due to this trend driven by value-conscious Turkish consumers. In 2012, while volume sales growth increased to 2%, value growth remained limited to 3%, which is caused by...
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