Now Available: McDonald's Corp in Consumer Foodservice (World)
After years of unmitigated success, McDonald's faced tougher conditions in 2012. The company battled economic troubles in Western Europe, slowing growth in Asia Pacific, and mounting competition in North America, adding up to relatively disappointing results. To combat these forces moving forward, McDonald's is focusing on improving the customer experience, maximising appeal through a balance of value and premium items, daypart expansion in key markets, and extended hours worldwide.
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