Herbal/Traditional Products in the Netherlands - New Study Released
Current value sales of herbal/traditional products grew at a faster pace (4%) than standard OTC products (3%) in the Netherlands in 2012. High interest in natural ingredients by the Dutch coupled with manufacturers promoting herbal-based products on a large scale helped to generate more interest and education in and about these products. The Dutch perceive herbal/traditional products to be healthier and less prone to generate allergies.
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