New Market Study, "Wine in Brazil", Has Been Published
Most wine manufacturers continued to invest mainly to attract the emerging middle class, which acquired large disposable incomes. They represent a key driver of increased consumption, mainly in still light grape wine. Additionally, key importers such as Expand Importadora and Interfood Importacao continued to believe in the potential of the Brazilian market due to its emerging middle class. They invested in marketing activities, such as point-of-sale merchandising and wine tasting sessions, in...
View full press release