New Market Report Now Available: Bath and Shower in Saudi Arabia
There was a growing focus on hygiene in Saudi Arabia during the review period. This was linked to the country's increasingly crowded cities and homes, with rapid population growth and a large housing shortfall by the end of the review period. Consumers became increasingly focused on preventing the spread of bacteria and viruses and on avoiding bodily odours, due to living in close proximity with others. This focus on hygiene was also encouraged by repeated swine flu breakouts in Saudi...
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