Market Report, "Cough, Cold and Allergy (Hay Fever) Remedies in Saudi Arabia", Published
Saudi consumers benefited from rising disposable income levels towards the end of the review period. Low-income consumers benefited from the introduction of minimum wage levels by January 2012, while mid- to high-income consumers benefited from wage increases and economic growth. This resulted in polarisation within cough, cold and allergy (hay fever) remedies, with low-income consumers typically being attracted by economy imports and mid- to high-income consumers trading up to leading global...
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