New Market Research Report: Rtds/High-Strength Premixes in Sweden
One characteristic of RTD/high-strength premixes is that sales differ, sometimes widely, between different years. The review period has seen ups and downs, although the 12% volume decrease in 2012 is the highest one of all the review years. Competition from beer and cider/perry along with few new product launches contributed to the decrease in 2012 as both these sectors increased sales. The main consumers are mainly young adults and this consumer group can easily change preferences at the same...
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