Recently Released Market Study: Toilet Care in the Netherlands
The effect of the economic recession has not been felt in the sales of toilet care products. The overall current value sales in this category grew by 3% in 2012, making this category one of the best performers in home care. The only reminder of recession purchase patterns still observed in 2012 was sales on promotion, which stayed at a high level. The purchasing power of Dutch consumers with respect to toilet care products has been restored. This was confirmed...
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