"Deodorants in Nigeria" Is Now Available at Fast Market Research
The performance of the deodorants category in 2012 was quite good, recording growth of 13% in current value terms. Product availability is widening, and with urbanisation and growing incomes, demand is rising. The good performance is also indicative of the involvement of local players, such as Rokana Industries and Starline Nigeria Ltd, whereas the deodorants market was previously the preserve of foreign companies, which sell more expensive brands.
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