New Market Study Published: Men's Outerwear in Turkey
Men's outerwear in Turkey recorded two consecutive years of value and volume growth since the end of recession in 2010. Despite the continuing steady growth in volume terms, which was 2% in 2012, the category registered only 1% growth in value terms thanks to a slight decline in unit prices. In 2012, unit prices in this category declined from TL51.6 to TL50.8, representing a 2% decline in average unit prices in men's outerwear. This is mostly due to more careful...
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