New Market Report Now Available: Beauty and Personal Care in Austria
In spite of the rather gloomy economic situation, beauty and personal care in Austria was able to achieve a good performance in 2012 benefiting from a strong consumer preference for international brands and producers. Moreover, the efforts of the industry to raise brand awareness among Austrians also influenced the stronger preference for branded products in 2012. The strong influence of branded products was able to benefit sales of deodorants and sun care, which recorded the highest value...
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