New Report Available: Bath and Shower in Kenya
The use of celebrities in promotion strongly boosted growth in 2012. For instance, Proctor and Gamble's Safeguard bar soap brand is advertised by Kenya's World Athletics Champion David Rudisha who spreads the message in schools encouraging children to wash their hands using Safeguard to fight germs. Reckitt Benckiser East Africa also used the former Miss World Kenya to campaign in schools against germs by educating children about the causes of germs and how Dettol is effective in eliminating...
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