New Market Study Published: Wine in Italy
In common with all other categories in alcoholic drinks in Italy, the country's adverse economic situation continues to have a highly negative effect on demand for wine, especially through on-trade channels. With unemployment in Italy reaching record figures at the end of 2012 at 9.2%, average disposable income levels are set to continue declining. This results in Italians cutting down expenditures on leisure activities, even on such a traditional product for Italy as wine. The proportion of...
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