"Rtds/High-Strength Premixes in the Philippines" Is Now Available at Fast Market Research
RTDs/High-strength premixes in the Philippines grew by 8% in terms of volume in 2012, to over seven million litres. Off-trade volume makes up 64% or 4.5 million litres, while on-trade volume makes up 36% or 2.6 million litres. Higher off-trade volume is due to consumption at home celebrations by Filipinos. However, the ratio of on-trade is higher for RTDs as they are also popular drinks consumed in restaurants, where young adult consumers such as university students and young professionals are...
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