Men's Grooming in Italy - New Market Report
Men have increasingly gained knowledge about their skin necessities, and have increased purchases of beauty and personal care products, from post-shave specific products to skin care items that take into consideration anti-wrinkles for eyes and face skin features. It is unlikely that this rejuvenated interest in their appearance is strictly related to the need for a good self-presentation during difficult economic times; it is more likely that this trend is here to stay afterwards as well.
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