Now Available: Hair Care in Thailand
Hair care is one of the big categories within beauty and personal care in Thailand. Demand is huge, whilst there are also different varieties of products offered to consumers across categories. The demand amongst Thai consumers is also becoming more sophisticated, as they are moving towards value-added products. In 2012 the premiumisation trend was becoming more obvious, since many consumers tended to be more concerned about their image and personality. Apart from standard shampoos for cleaning...
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