Sun Care in Germany - New Market Study Published
In 2012 Germany experienced a very short summer, with poor weather conditions throughout the warmer season. As a result, sun care saw modest current value growth of 1% in 2012. Sun protection and aftersun registered current value growth of 1%, whilst self-tanning recorded a 2% current value decline, with volume sales dropping considerably, by 4% in 2012. This was mainly due to consumers choosing natural sunbathing using sun protection over artificial self-tanning lotions.
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