New Market Research Report: Baby and Child-Specific Products in India
Urban consumers started to trade up, and increasingly bought herbal and organic products over the review period. Growing aspirations amongst parents to give their babies the best, coupled with rising household incomes, fuelled growth in baby and child-specific products in 2012. Many urban parents started to look out for herbal products on websites such as babyoye.com and firstcry.com, which helped such retailers to gain popularity amongst urban consumers.
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