Just Released: "Rtds/High-Strength Premixes in Russia"
Stricter regulation of alcohol drinks in Russia saw a ban on alcohol sales being implemented from certain locations and through certain retail channels, notably street stalls/kiosks. RTDs enjoy popularity through off-trade and these beverages were previously frequently consumed while on the move. The prohibition on sales through street stalls therefore had a marked impact on sales, as consumers were no longer able to make these impulse purchases as easily. In addition, as in other parts of...
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