Report Published: "Deodorants in Thailand"
Deodorants in Thailand saw a positive performance in 2012. It grew by 7% in current value terms, mainly due to sales of deodorant roll-ons, deodorant sprays and deodorant sticks. Deodorant roll-ons accounted for a 57% value share in 2012, whilst deodorant sprays and sticks were left behind. Opportunity for growth was offered by the low product penetration rate. There were still many consumers who did not consider deodorant as a daily-use item. Moreover, increasing demand for better underarm...
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