Pet Care in Sweden - New Study Released
The Swedish economy faced several challenges in 2012 as its GDP growth stagnated, unemployment increased and the consumer confidence index plummeted. This all had a negative impact on the Swedish pet care market, because pet owners were forced to limit their spending and reconsider their preferences and needs. This resulted in manufacturers facing stagnating sales in most of the pet food and pet care categories, while only a few product areas managed to maintain healthier growth. A shift...
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