Market Report, "Jeans in Russia", Published
Jeans registered 8% volume growth and 11% current value growth to reach RUB156 billion in 2012. The category is well established in Russia and accounts for a 7% value share of all apparel. Jeans has been a popular product in Russia among all age groups since the Soviet era, when jeans were the most demanded and difficult-to-get type of apparel. Jeans are comfortable for all seasons in Russia, worn in the wintertime thanks to its hardwearing qualities, even in cold...
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