Recent Study: Men's Grooming in Pakistan
Men's grooming saw strong growth in 2012 due to innovation from international player Procter & Gamble. Proctor & Gamble introduced many new products to its Gillette range such as Gillette Fusion and Gillette Mach3 in order to offer consumers a wider variety of choice. The new introductions in razors and blades and thus attracted many consumers. Pakistan is considered to offer a strong potential for men's grooming because the majority of the population is young and are receptive to marketing.
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