Depilatories in Pakistan - New Market Research Report
Promotional activities by major players such as Reckitt Benckiser helped to create higher awareness and acceptance for depilatories among consumers in 2012. These products not only saw increased usage among women in urban areas at the end of the review period but also began to see increasing acceptance in rural areas. In 2012, Veet launched a nationwide beauty competition to select Miss Veet 2012, with this boosting interest in the brand across Pakistan.
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