Report Published: "Dog Food in Malaysia"
With the rising living costs in Malaysia during the end of the review period, more consumers are turning to owning a dog rather than having their own child. Hectic schedules at work also see consumers pushing back marriage plans, which further drives them to having a dog as a companion. Consumers were thus more willing to splurge on their dogs to ensure their wellbeing in 2012, a trend that will continue through 2013 and beyond.
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