New Market Study Published: Bath and Shower in Tunisia
The economic recession, which was reflected in a high inflation rate and the devaluation of the Tunisian dinar, forced financially-burdened consumers to positively respond to manufacturers' extensive promotional campaigns, and to shift to mass products and channels, abandoning products of secondary importance like bath additives. The unprecedented price increases and inflation rate that affected post-revolution Tunisia led consumers to limit their spending to the most necessary and basic bath...
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