New Market Research Report: Colour Cosmetics in Switzerland
One of the main events that occurred in 2012 was the withdrawal of Nivea from colour cosmetics. Indeed, following a series of measures initiated by Beiersdorf to focus on its core business, the company decided to streamline its product portfolio by withdrawing its colour cosmetics range from several markets. Another trend which is becoming more apparent is the growing importance of ethnic cosmetics, which target consumers with darker skin tones.
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