Recent Study: Carbonates in Saudi Arabia
In 2012 both the on- and off-trade volumes of carbonates performed well following the 2011 positive trend and seeing even higher growth. Carbonates are very much liked in the country as Saudis enjoy sugary drinks and carbonates are not only sugary but also refreshing and thirst quenching, which is very important in a country with such hot weather. These drinks are consumed with or between meals and with fast food.
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