Pet Care in Norway - New Market Research Report
Pet care performed well in 2012 as overall volume and value growth was higher than during 2011. The key trends of premiumisation and humanisation were evident in all pet food categories, with cat food showing the strongest increase in current value as a result. Norwegians have always been prepared to spend more to provide their pets with good, happy lives. However, during 2012, it was observed that the status of pet cats appears to be improving as cat owners are...
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