New Market Report Now Available: Alcoholic Drinks in Morocco
Morocco's dire economic situation limited the performance of alcoholic drinks in 2012 as volume sales declined. There was a consensus among Moroccan consumers that, in order to save money, it was necessary to reduce spending on all non-essential goods and leisure activities. As a result, there was a shift in alcoholic drinks consumption away from on-trade towards off-trade channels in 2012, although this was sufficiently moderate to prevent current value sales through both channels from...
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