Market Report, "Wine in France", Published
Despite the attachment of French wine drinkers to tradition, sales of wine are marked by the further development of new modern approaches in the area of flavours, packaging and quality classifications. First, after their successful entrance in 2011, BABVs (Boissons Aromatisees a Base de Vin), which are wine-based flavoured drinks, included in still light grape wine, continued to achieve outstanding performance in 2012. This segment that achieved almost 4 million litres in 2011 was expected to...
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