Concentrates in Saudi Arabia - New Market Research Report
The major growth driver of concentrates is the fact that concentrated drinks are traditionally consumed during the month of Ramadan as they are considered to be a fundamental element of breaking the fast. Therefore a large proportion of sales happen in the space of one month. These drinks have been performing well also due to the high growth of the child population: in fact children are the major consumers of drinks made from concentrates as their mothers think such drinks...
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