"Sun Care in Pakistan" Is Now Available at Fast Market Research
Consumers perceive sun care as a luxury and these products are not widely available in all retail channels. The main target consumers for sun care are mid to high-income women. However, high-income women are rarely exposed to the sun, due to cultural factors such as religious constraints on clothing and a preference for fair skin. Low- to mid-income women are meanwhile not aware of sun care.
View full press release