New Market Research Report: Soft Drinks in Saudi Arabia
Soft drinks showed a healthy and positive growth in both volume and value in 2012 mainly due to the increasing population and to the growing income levels in Saudi Arabia. Growth is driven by its two largest categories - carbonates and bottled water - which are performing very well. Carbonates is still the most important category but bottled water is following quite closely; fruit/vegetable juice is the next major category whilst all the others are much smaller. Sports and energy...
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