"Alcoholic Drinks in Germany" Now Available at Fast Market Research
Alcoholic drinks is already a mature industry in Germany, and volume sales decline prevailed throughout the review period. 2012 still showed a slightly better performance than the years between 2007 and 2010; however, compared to 2011, volume sales declined by a worse extent. Health concerns continued to put pressure on volume sales. In contrast, there was a good growth in value sales, with 2012 notching the best value growth in the entire review period. Premiumisation of products and brands...
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