New Market Report Now Available: Cider/Perry in France
As compared to 2011, unfavourable climatic conditions largely impeded cider/perry sales volume, which regressed by 3% in 2012. Nationwide temperatures were on average 2degC to 4degC lower in 2012. French consumers demonstrated a higher interest for the traditional Epiphany and Candlemas gatherings (which represent seasonal peaks for cider/perry sales in France) but preferred to spend on quality cider/perry rather than opting for cheaper private label products. In essence, the market seems to be...
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