Market Report, "Rtds/High-Strength Premixes in France", Published
The enforcement of the Fillon tax from January 2012 directly impacted the average price for those high-strength premixes with ABV above 18% in France, bringing about a rise in prices of about 6% for the entire category. French consumers have reacted by shifting their consumption to spirit-based RTDs and still and sparkling rose flavoured wines, which were almost unaffected by the Fillon tax.
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