New Market Report: Sports and Energy Drinks in Australia
Sports and energy drinks grew by 12% in total value terms in 2012 to reach A$1.6 billion. This growth rate represented a maturing for the category as the review period had witnessed a CAGR of 13% in total value terms. The slowdown in growth witnessed towards the later stage of the review period was attributed to industry players placing greater emphasis on volume growth.
View full press release