Dog Food in Sweden - New Market Report
Based on provisional 2013 estimates, dog food is expected to see sluggish growth of 1% in both volume and current value terms, recording SEK1.6 billion in value sales for 38,792 tonnes in 2013. The stagnating sales already became a problem in 2012 when manufacturers engaged in heavy price competition, especially from autumn 2012, to boost sales during the period of economic instability. Therefore, this continuity in 2013 could be seen as a continuation of this price competition which means...
View full press release