New Market Study Published: Wine in Austria
In 2012, decline in both off-trade and on-trade volume sales led to poor performance for overall wine. Increasing home consumption of wine is an ongoing trend in Austria. While in general off-trade still outperformed on-trade in terms of volume growth, even the cocooning trend could not halt the decline of already mature wine consumption in Austria. On-trade performed worse than off-trade due to more constraints, including the impact of drink-driving penalties.
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