New Market Report: Street Stalls/Kiosks in Brazil
Anheuser-Busch (InBev) experienced a strong decline of 14 percentage points in value share between 2011 and 2012 as a result of the closing of many points-of-sale under Chopp Brahma brand in chained street vendors/kiosks due to several problems. Amongst them stand out high rental fees, expired licenses, health problems of owners and quiet commercial zones, amongst others. After a boom in the number of Chopp Brahma branded mobile carts (where beer is the key product sold) until 2011 and having...
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