Ad Age Reports Paywalls Help to Increase Advertising Rates and Corroborated by Paywall Data Report
A paywall is a system that prevents Internet users from accessing webpage content without a paid subscription. While paywalls are used to bring in extra revenue for companies by charging for online content, they have also been used to increase the number of print subscribers. Some newspapers offer access to online content, including delivery of a Sunday print edition at a lower price than online access alone. News sites use this tactic because it increases both their online revenue and...
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