New Market Study, "Concentrates in the United Arab Emirates", Has Been Published
Concentrates was impacted by a general trend towards trading up in 2012. On the one hand, consumers in the United Arab Emirates were shifting to fruit/vegetable juices that are generally perceived to be healthier and to have a superior taste, which had a detrimental effect on sales of powdered concentrates in particular. On the other hand, there was a slight shift towards liquid concentrates that have a more natural positioning. Liquid concentrates thus recorded a slightly better performance...
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