Market Report, "Canada Pharmaceuticals & Healthcare Report Q1 2014", Published
The Canadian government is leveraging direct incentives to attract multinational pharmaceutical companies to invest in research and development in the country. In Canada's single-payer healthcare system, patented drug sales will continue to face cost-containment measures. As a result, BMI stresses that innovative pharmaceutical companies will need to take advantage of the new incentives if they are to maximize on commercial benefits.
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