New Market Study, "Cat Food in Greece", Has Been Published
Within the context of the ongoing economic downturn, cat ownership in Greece is expected to decline further in 2013, resulting in further declines in demand for cat food. Furthermore, many Greek cat owners are expected to opt for cat food which offers good value for money, resulting in a shift away from premium product ranges and relatively expensive single-serve packaging formats, although this has already been a reasonably prevalent trend in the category over much of the review period.
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