"Fast Food in Argentina" Is Now Available at Fast Market Research
The consumer mood has been dampened by rising inflation. Unofficial inflation reached 25% in 2012 – a development which eroded consumer purchasing power and limited spending on away from home dinners and reduced profits. In this context, Argentine consumers became increasingly price-sensitive and looked for offers and discounts while demand for quality healthy food was directly associated with price and value considerations. Competitive pricing and high value-for-money offerings led...
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